What they're doing.
What you do about it.

Competitor Intel is a Claude skill that runs a comprehensive intelligence sweep across a competitor's website, press, pricing, hiring, regulatory filings, ad creative, and community signals — and writes a battlecard with dated action items.

BUILT · NOT YET DOGFOODED shipped honestly. reports from the wild welcome.

Download · install once competitor-intel.skill 32 KB · Free · MIT

Hartley & Co.

hartleyco.example B2B SaaS Field operations

Recent moves — last 30 days

Four signals.

2026-04-22 pricing
Removed the Starter tier from the public pricing page. Free trial replaced with a 14-day evaluation gated by a 'talk to sales' form.
2026-04-18 messaging
Homepage hero changed from “Field ops, simplified.” to “The system of record for field-services teams.” — clear move upmarket.
2026-04-12 hiring
Posted three Enterprise AE roles (NYC, London, Sydney) and a Director of Customer Outcomes. Confirms upmarket motion with EU/APAC focus.
2026-04-08 product
Soft-launched a SOC 2 + ISO 27001 trust portal. New /security page; subnav added. Targets enterprise procurement gates.

Positioning shift

Same homepage, different category.

Before

“Field ops, simplified.”

After

“The system of record for field-services teams.”

Read From horizontal-tool framing to category-defining-system framing. Enterprise narrative.

Suggested counter-moves

Prioritized.

high
Move your mid-market pricing page up in visibility — Hartley just hid theirs. The buyer searches will spike to whoever's still showing prices.
medium
Publish a one-page field-ops trust brief ahead of any RFP. They opened the gate; you can be in it before procurement asks.
medium
Counter the system of record language with system of action. Don't fight category; fight verb.
low
Add Hartley to the watch list at weekly cadence — the moves are clustering.

Method

What the skill sweeps.

web Homepage, pricing, sitemap, robots, schema, design system, third-party scripts.
press Press releases (90 days), TC / Reuters / Bloomberg / VentureBeat / Forbes coverage, analyst notes.
hiring Open roles by department, location signals, seniority patterns, tech stack clues.
filings SEC filings (where applicable), funding rounds, investor profiles.
ads Meta Ads Library, search-ad copy, creative themes, target-audience signals.
trust Compliance certifications (SOC2, FedRAMP, HIPAA, ISO) — signal target market.
community Subreddit chatter, GitHub stars/issues, dev forum sentiment.

The output is a decision-grade briefing — not a news roundup. Predictions, battlecards, dated action items. A YAML config (10-step onboarding the first time) tells the skill which competitors to track and which signals matter for your industry.

Install

One file. Drag into Claude.

Competitor Intel ships as a single .skill file. Drag it into Claude Desktop, configure the competitor-profiles.yml on first run, then ask for a sweep whenever you want one.

Download competitor-intel.skill 32 KB · Free · MIT

No API key beyond what Claude Desktop already uses. Free, MIT.